Local Google Maps SEO focuses on optimizing a business's presence on Google Maps to improve visibility for local search queries. Here's a concise overview of Local Google Maps SEO:
Google My Business (GMB) Optimization: Claiming and verifying the business's Google My Business listing and ensuring all information (name, address, phone number, hours, categories) is accurate and up-to-date.
Optimizing GMB Profile: Optimizing the GMB profile with relevant keywords, business description, photos, and videos to improve visibility in local search results.
NAP Consistency: Ensuring consistency of Name, Address, and Phone Number (NAP) across all online directories and listings to boost local SEO efforts.
Local Citations: Building citations (mentions of the business's NAP) on authoritative local directories, review sites, and business listings to improve local search visibility.
Google Reviews: Encouraging customers to leave positive reviews on the GMB profile, as reviews are a significant ranking factor for local search results.
Local Link Building: Building local backlinks from relevant websites, local newspapers, community organizations, and local influencers to boost the business's authority and prominence in the local area.